Overview
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…
An absolute must!
Fairly easy to use for simple landing pages and great customer service!
Pretty good, but could use some help with user experience
A great piece of software for creating and tracking templated interactive content
A quick review of ion interactive
Easy To Use
Effective tools to augment ongoing initiatives
Good overall experience with ion interactive
The ion Experience from a Low Level User (Mainly reporting)
A Robust Platform to Help You Deliver Marketing Landing Pages
Ion creative studio - the next step for online marketing and engagement
Ion is a true problem solver!
Interacting with Ions
ION - Landing Page Solution
Great content marketing tool
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Embedded CTAs (108)10.0100%
- Forms / Gated content (107)10.0100%
- Content performance analytics (116)10.0100%
- Campaign optimization dashboard (107)10.0100%
Pricing
Managed Services + SaaS
Custom
Entry-level set up fee?
- $5,500 per customerOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Content Creation
Features related to the creation of content for marketing purposes.
- 10Ideation(99) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 5Content collaboration(94) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Content Publishing
Features related to the organization and distribution of marketing content.
- 10Content hub(104) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 10Forms / Gated content(107) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 10Embedded CTAs(108) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 8Content distribution(93) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 8Content promotion(86) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 6Content automation(90) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 6Audience profiling and targeting(91) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 8Closed-loop tracking and reporting(95) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 10Content performance analytics(116) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 10Campaign optimization dashboard(107) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Ion, by Rock Content?
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
CONTENT FORMATS
• Assessments
• Calculators
• Interactive White Papers
• Landing Pages & Microsites
• Lookbooks & Tours
• Interactive eBooks
• Interactive Infographics
• Solution Finders
• Resource Libraries
• Configurators
• Quizzes
• Fully Responsive Quick Start Templates
Ion, by Rock Content Features
Content Creation Features
- Supported: Ideation
- Supported: Content collaboration
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: A/B Testing
Ion, by Rock Content Screenshots
Ion, by Rock Content Video
Ion, by Rock Content Integrations
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Demandbase One
- AWeber
- Contentsquare
- Crazy Egg
- dotMailer
- Google Analytics
- Google Analytics 360
- HubSpot Marketing Hub
- Mailchimp
- Adobe Analytics
- Oracle Siebel CRM
- Talisma Social CRM
- Act-On Software
- Aprimo
- Oracle Marketing
- Keap
- Sugar Sell (SugarCRM)
- Google Marketing Platform
- Campus Management
- MongooseMetrics
- NetResults
Ion, by Rock Content Competitors
Ion, by Rock Content Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Ion, by Rock Content Downloadables
Frequently Asked Questions
Ion, by Rock Content Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 40% |
Enterprises (more than 500 employees) | 60% |
Comparisons
Compare with
Reviews and Ratings
(210)Community Insights
- Business Problems Solved
- Pros
- Cons
Ion Interactive is a versatile platform that offers numerous use cases for businesses and marketing departments. Users have found that the software simplifies the process of creating landing pages, allowing them to rapidly prototype and deploy pages for multiple domains and marketing campaigns. With Ion Interactive, companies can easily create interactive content such as calculators, quizzes, and informational tours to engage online audiences. The software's reporting and analytics capabilities also enable users to keep all their data in one place, facilitating in-depth analysis and optimization of landing pages. Additionally, Ion Interactive's API connections with ESPs and CRMs allow for seamless integration, while its data collection capabilities provide exhaustive insights for informed decision-making. This robust program has proven particularly useful for small teams that lack the resources to create interactive websites from scratch. Overall, Ion Interactive serves as an efficient solution for creating engaging landing pages, enhancing lead generation efforts, and driving sales conversions.
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Outdated User Interface: Some users have expressed that Ion's user interface is outdated and does not meet the latest web standards, leading to a less than optimal user experience.
Lack of Undo Button: Multiple users have mentioned that the software lacks an undo button in several areas, making it difficult for them to revert changes or fix mistakes. This has caused frustration and inconvenience when working on projects.
Steep Learning Curve: Several users have found Ion to have a steep learning curve, requiring practice and training to fully understand and utilize its features. This has made it challenging for new users to get up to speed quickly and efficiently.
Attribute Ratings
Reviews
(1-21 of 21)Great content marketing tool
- Creating a more personalized, interactive experience for our prospects and clients
- Helps make our content a lot more digestible and fun to read
- Higher engagements and conversions
- The UI makes it extremely difficult to navigate the platform.
- No real version control option in place - if you want to make changes but need to keep older versions, I'd suggest users to clone the page and make the changes on the cloned page.
- ion's training program only takes you so far - to become a better, more comfortable user, you need to go in and create some test pages from scratch.
Tool for interactive digital publications
- Consistent visuals based on style guides and templates.
- No need to involve developers.
- Someone without a dev background can develop the interactive experience.
- Steep learning curve.
- Limited to what is available through templates.
- Time consuming to create wire frames and low fidelity prototypes.
- Ion Interactive allows you to rapidly prototype landing pages for multiple domains and keep your marketing campaigns organized.
- This tool allows for a lot of customization and flexibility. You can create forms for your landing pages. And do you need to connect to an API? Yep it is quick and easy. Do you need to have the submitted forms email to someone in your company? No problem. Do you need to create custom thank you pages for your campaign? It does that too. Do you need your landing page to show different content to different users based on different parameters? Once you get the hang of it, this is a breeze. Do you need to do all of these things together? It does that quickly and easily too.
- Do you want to code sets of templates that can be re-used with just minor tweaks? This platform can take a very basic base template, and allow you to rapidly edit this template (think child themes), to be customized for each campaign and then be re-used whenever necessary.
- The learning curve in Ion Interactive is a bit tough for some people. The support team is great and whether you are a developer or a marketer and wanting to use this platform, they will have several one on one sessions with you to get you in and get you moving. However the learning curve is a bit tough since this does work quite differently than most web platforms.
- If you do not have a developer to create your custom themes and custom frameworks, the graphic user interface is good, but with any non-custom solution, sometimes it can limit things a little bit.
If you simply want to build a website, this tool really is not for that. This tool is a bit expensive, they market this only to enterprise clients for a reason!
Great tool for media landing pages
- Customer service support is technically minded and answers questions immediately
- The Interactive content allows for a unique page experience I did not find with other drag and drop providers
- Training and support articles are vast and helpful
- The tool definitely has a learning curve but once you get the hang of it it's very easy to use
- The custom build fee is one standard fee, it is not based on the level of effort or time put behind the build
- I was surprised to find out there is a $250 fee for SSL certificate integration, this is high for the effort needed
- There is no undo button, I tend to save versions of a page when I feel it's in a decent place so I don't lose time in page build
ION Interactive
- ION's customer support is superb. They always respond promptly and actually jump into the creative to help understand what's going on and recommend solutions. They're extremely knowledgeable in the platform.
- Desktop and mobile setup are not responsive, so you can't forget to build out both version of pages. This can get frustrating at times, as some content may appear in different places than desktop.
- There is no undo button, so you better get used to copying your creatives! There have been many times where we accidentally deleted the wrong item on the page and had to rebuild everything from scratch. There are rare instances where the page allows you to undo your most recent action, but there is no pattern with that appearing.
Keep your eye on Ion--they're going places!
- The Ion Interactive platform enables you to do pretty much anything you set your mind to. The Creative Studio is robust with built-in features that make building and customizing your landing page easy. There's always free resources on the internet that can help you build pages like this, but all of them have paled in comparison when it comes to the ability to customize and ease-of-use.
- Learning such a robust platform can be hard. However, the support resources offered at Ion Interactive are top-notch. From their built-in Ion-University training courses to the helpful and friendly chat support staff, we've always had access to the expertise to figure out the best ways to accomplish what we set out to do. This is a breath of fresh air after working with some other web-building platforms and marketing automation systems.
- Communication with Ion has always been really easy. They're quick to respond to questions and concerns, and maintain a level of professional accountability that you don't always find with tech support staff.
- If there was a way to have an "undo" key when building these interactive experiences, that would be awesome... However, I recognize that isn't how these work.
If you're only looking for flat, basic landing pages, Ion Interactive will work, but it's a costly platform if you're just going to under-utilize it.
Ion interactive for marketing
- Great for A/B and multivariate testing
- Excellent customer support
- Great for developing interactive content
- There is a learning curve for new developers when using the system for the first time
- Lookup tables and server-scriptlets let us create hundreds of dynamic local pages from a single template. This allows us to optimize performance in one place and positively affect all of the locales.
- ion interactive has worked overtime to keep the technology fresh and have managed to sustain a quality user experience throughout all the evolution. Being able to offer out of the box experiences that are flashy, light-weight and totally customizable helps our speed to market positioning and makes our overall creative approach that much more efficient.
- The lack of a decent mobile interface has been an issue. Sometimes we have client issues or data worries that can't be solved from a hand-held.
- There have been some extra cool features in the platform that, as power users, we've uncovered in a variety of ways. We aren't creative-less WYSIWYG users and it can be a burden to dig and dig for something that isn't openly documented when trying advanced integrations or the like.
Fast and Intuitive Content Creation
- ION's templates have provided us with great jumping off points for our content. We can easily look at the examples and see how our existing content, both digital and print, can be created or enhanced through the presentation offered by ION.
- ION's customer support has been stellar. The support team has helped us learn the system faster and create pieces that would have been difficult if not for their assistance and prompt responses.
- During the on-boarding process ION's staff created a custom theme and color pallet incorporating our branding that we can easily apply to any of the templates already in the system again reducing the time required for us to begin utilizing the tool and creating valuable content.
- Some of the functionality we would like to see in ION's system is only available in a rudimentary form or requires more indepth and customized coding efforts. Specifically the ability to perform complex equations and calculations which incorporate many data points behind the scenes while keeping the visitor facing interface as simple as possible.
- It would be nice to have the training and online support materials available as online articles with step-by-step instructions and visual examples in addition to video tutorials which can be difficult to watch while actively working on a project.
- Providing quick reference sheets for the built in micro-themes would be quite valuable.
- Ion has a very enthusiastic and helpful support staff. This is helpful because there is nothing worse than losing time on a project because you had to wait for tech support to answer a question.
- Ion has a vast library of videos and textual guides for using it's many content creation platforms. Again, learning the software is made easy if you want to go at your own pace with the library of guides.
- Ion offers a robust array of options for creating content. This includes e-books, infographics, animated infographics and quizzes.
- There is always room to improve the learning curve of the product. There could be more video tutorials and detailed guides.
- Some of the interfacing is a little confusing at times. It's a little difficult to go from an Adobe program like Indesign to Ion.
- I'd prefer it if we could keep the content that we produce after we cancel the subscription.
iOn review
- Fantastic support staff when facing difficulties learning how to use ion for the first time.
- Very intuitive and relatively easy system to use for beginners through to more experienced users.
- Very easy to embed onto company website. And great help from the beginning in keeping within brand.
- Step by step written guides on how to use easy quick starts.
- More accessibility to support staff - however I am based in UK which makes it harder.
Make ION Your Best Friend
- ION's interface is very intuitive. Non-technical users can use it with ease to build webpages.
- The ION platform is great for both A/B and multivariate testing, as it has the ability to split traffic from one url between multiple creatives.
- The ION platform has a number of built-in widgets for almost any need.
- Newer users are often daunted by the fact that a change to a page goes live as soon as it is made. If there were a "save" function, that would improve the product.
- Platform navigation could be a little more intuitive.
- Setting up a traffic source can be confusing to newer users.
- Lots of options. Plenty of room for the creative marketer to find creative uses for the program.
- Plenty of support.
- The availability of templates is both a blessing to getting up and running quickly and a curse as it could stifle out-of-the-box thinking.
- Training staff tends to go through features a mile a minute leaving new users in the dust.
- Far more complex of a system than was advertised in the sale.
Great for interactive content
- Love the idea and possibilities with the themes
- Easy to place pixels for remarketing
- Great professional looking feel
- The learning curve
- Initial builds look like they'll take a while, but get easier once done
- Lots of little things to remember
ION's customer support earns my business every time!
- I love the support from our account manager. He responds quickly and is extremely helpful. It is extremely rare for a SAAS company to have the same account manager for 4 years.
- ION is great for interactive content creation. You do not need to be a designer to create elaborate and beautiful experiences.
- I love the speed to market. That's why we chose ION over our internal IT. I can create and launch new landing pages on the fly, run A/B, MVT tests without having to submit any project requests to IT and wait for approval and estimate of hours and cost involved.
- I love the fact that they constantly innovate and improve. Learning is a big factor for me and they stay on top with current trends and tricks of the trade. They do a great job with their webinars and tutorials.
- One feature I wish to see is a change log. It is good to be able to know who made what change and at what time when you have multiple users in the platform.
- There is a learning curve to it. Don't expect to know everything in the first week of use. You have to learn through practice.
- One feature they lack is being able to have short forms where people can upload pictures. You can have forms collect customer data, but no images.
ION is our go-to tool for creating interactive content
- Staying on-brand with ION Themes.
- Quick, efficient builds with very modular styles.
- Great UI, easy to use and really takes the coding out of developing.
- Mobile. There is a lot of showing/hiding entire sections to make things work right on mobile.
- Sometimes inserting a new element can be tricky. It'd be nice if we could drag a new element from the palette directly into the "List" view.
- Undo only allows you to go back a single change. A real undo would be nice, possibly with CTRL/CMD+Z as a keyboard shortcut.
- Speaking of keyboard shortcuts, those would be an incredible addition.
ion interactive review
- We really liked the drag and drop capabilities.
- We also liked having access to the HTML coding so we could manually make more specific changes to the look and feel of our pages.
- We also liked being able to use the custom templates feature.
- We would have liked for it to be a little easier to duplicate pages.
- We also wish ion interactive would have given us a larger number of tracking capabilities to choose from.
Powerful, complex and tricky to learn - but worth it.
- I have confidence that creative assets produced using ion interactive look beautiful because I can preview them on every size device (desktop, tablet, smart phone, etc.).
- Editing is incredibly quick - an intuitive double click on a text box, image, headline or other item instantly opens it up so I can edit or replace the content.
- My live content is protected from accidental, post-launch changes. Once it's live and attached to a published URL (traffic source), no one can edit it without purposely unpublishing the page.
- The learning curve is steep. With such a robust platform there are understandably lots of features, but discovering them is not intuitive. Simply figuring out how to add a new button CTA or image to a page was exceedingly difficult. I dream of a simpler true drag and drop interface.
- We have a standard set of tracking scripts we want to run on each page. Having to individually select each one slows down the publishing process.
- Getting instruction on how to add a particular element is not easy. If my in-org expert isn't in the office on a particular day I'm probably stuck until he gets back because self help resources are difficult to find, navigate and consume. I'm a researcher who really digs for info so I can do it myself, but even with that internal drive it's been challenging to boost my expertise.
ION is a great tool, but there's definitely room for improvement
- ion interactive has a clean and organized interface. The ability to create and organize multiple campaigns is also very important due to the high volume of ion interactive landing pages my department produces.
- The tools for creating ion interactive landing pages (and microsites) are very powerful. There is a bit of a learning curve involved when starting to use the platform, but once you know the basics it's easy to create interactive and advanced pages.
- ion interactive includes the ability to create urls for multiple traffic sources, so clients can know where the customers are being driven to the landing pages from.
- Variables can be set up while creating a landing page, but as of now there is no way to connect to an external database or data extension.
- Some of the steps when setting up and creating pages are confusing and have too many steps. There is no quick navigating around ion interactive. The interface on some pages, such as when setting up multiple traffic sources, could be greatly improved.
- The system can be very slow, or even completely unresponsive at times.
- Interface is very intuitive and easy to understand both designers and non-designers alike can use.
- Great customer service any time we have a question it is immediately answered and we just keep learning more about the platform.
- Interesting and informative trainings/webinars that keep you abreast of new initiatives.
- The analytics leave something to be desired, I would like to see more in depth tracking and connection to Google Analytics.
- The interface is great perhaps more tutorials for advanced users.
The last content platform you will ever need
- Excellent technology for custom-branded landing pages. Our ion representative and creative contact set up our account so that one click is all that is needed to add our company’s branding colors, logo, fonts, etc. All of this populates instantly on the ion experiences I build.
- Ahead of the curve designs and functionality. The ion interactive templates and functionality are leading edge and at the forefront of today’s design standards. One thing I have noticed during my first year of using ion Interactive is how they consistently add new themes and updates. This is great because browsers, pixel settings, and mobile device viewing modes are often changing.
- Responsive designs that work! The ion Interactive templates have a really cool option when it comes to setting them up. I am able to customize the on-screen content for desktop computers, tablets and mobile phones. This is a huge benefit because we want less text on our mobile ion Interactive pages.
- The ion Interactive platform is so comprehensive and involved, it can be difficult to master at the start. It took me a few weeks to fully grasp the easy and intermediate templates, and I am still learning the advanced templates. However, once you finish an ion Interactive template, you will see that is well worth the time and effort (to learn).
- We use a leading email automation application and incorporated it into our ion campaigns, but it was hard to set up at first. Maybe they will simplify this process in the future.
- When I am working on the more involved ion Interactive experiences, I sometimes need to contact David, who is always willing to help and promptly assists me via email with great feedback and assistance. If ion continues to grow and acquire new clients, maybe they can add a live online chat function for paid customers only.